The directors at ARC Creative Design Limited decided to rebrand the company to coincide with an imminent move into a shiny new building. Rather than take the identity in a completely new direction, it was felt that a tweaking of the current brand was all that was required.
The name of the company was trimmed to make it less of a mouthful for clients and staff alike, the funereal typeface and colour scheme replaced by something more upbeat and corporate.
