Audi
Lane 8
In 2016, Wayde Van Niekerk found himself lining up for the Olympic 400m finals in lane 8, a lane where no one had ever won before. When starting from the outside line, sprinters must run “blind” with no sight of their competitors until they enter the finishing straight, essentially, running against themselves for three quarters of the race. This is the story of Wayde Van Niekerk's triumph, echoing Audi's philosophy of progress.
