Matt Stevens's profile

UNCC Athletics / Speculative Identity

I was contacted by Charlotte agency LGA late last year to work on some mascot ideas as a part of the larger UNCC Athletics rebrand they were working on. None of the ideas I submitted ended up making the cut or being a part of the finished brand, but with the slow holiday period I decided to do a take on a speculative rebrand and use the time

I envisioned my work as a classic, timeless collegiate brand. I took the typographic cues from the vintage visual language of the gold rush and mining. I also created a streamlined take on the school 49er Mascot.

These are blue sky studies and are not a part of the LGA rebrand released recently and were not done in any official capacity. As an alumni of UNCC, I had a blast thinking of the possibilities and hope you enjoy checking it out.
UNCC Athletics / Speculative Identity
Published:

UNCC Athletics / Speculative Identity

Published: