OPEL | PAUSE TVC
Brief:
Create a TVC for Opel's SUV range and R1 Deposit offer.
Rationale:
Buying a SUV for R1 Deposit seems too good to be true, so every time the viewer hears the "offer", the television screen is paused and the ANNCR is interrupted.
Watch TVC:
Print Ad (Additional):
Credits:
Direction: OJ van Jaarsveld
Copywriter (Concept/Script): Heino Retief
Art Director: Cayleen Lockey
Agency: AdMakers International
