Luca Francesco Rossi's profile

DIESEL FW13 MAIN VISUAL GUIDELINES

Luca Francesco Rossi
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DIESEL – DIESEL BLACK GOLD – 55DSL

So after the Fw13 preview delivery it is now time for the main one.
Again we kept the issues solution, and I refined the inner design of the books, making it clearer and more modern: I removed the big X and substituted them with a simple gradient line that explains the colour composition of the wallbays.

The structure of the pages is now lighter: the title got smaller and I increased the amount of space for the pictures.

The colours of the covers are taken from the collections main tonalities.
For the firt time I also took part in the copywriting of this guideline.
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Here below some bits randomly selected from the 6 issues published, which are INTRODUCTION, FEMALE, MALE, MANNEQUINS, 55DSL and DIESEL BLACK GOLD.
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
Diesel diesel black gold 55dsl visual merchandising guidelines magazine fw13 collection graphic design editorial copy Layout Production
DIESEL FW13 MAIN VISUAL GUIDELINES
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Luca Francesco Rossi's profile

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Luca Francesco Rossi's profile
Helsinki, Finland

DIESEL FW13 MAIN VISUAL GUIDELINES

This tool is developed to instruct the Diesel worldwide store and subsidiaries upon the new visual merchandising directions and product education Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives