Hello, here is my newest project: the branding and 7 second commercial for the fictional product KAIJU.

KAIJU is a 100% organic cashew butter, made with the finest ingredients.

This particular project combines my love for Kaijus, cashew butter and silly alliterations.

The label style is based on woodblock printing and screenprinting, processes which fascinated me since I was a kid.

I designed the entire set as if it were a cardboard cityscape cobbled together by a kid, and there is an obvious cat reference in the design of the creature.

Stills from the video and some outtakes.