Years before the appearance of Waze app, Positiva, an important insurance company in Peru, wanted to expose their conceptual assets in the summer season. We discovered a big problem that directly affects the mood of all those who want to leave Lima to enjoy the beach and the sun: the traffic. Positive had an important circuit of ooh on the road then we had an idea. Convert those panels into road traffic guards and make them available to people through the digital way. Turning a negative moment into a positive one.

Cliente: Seguros La Positiva
Director Creativo General: Coco Luyo
Director Creativo: Alex Arteaga
Redactor: Lea Raggio / Alex Arteaga
Director de Arte: Santiago García
Agencia Digital: e-motion

Soporte: Alterlatina