Birthmark was given the amazing opportunity to work with SuperSport on a refresh of their channel structure and branding, as well as multiple campaigns around and within this historic change. This included developing new logos and assets for their 27 new genre based channels, educational launch promos around the shift, brand based promos and design, as well as launching the football seasons for Premier League, LaLiga and Serie A that were happening concurrently. The deliverables were tailored to multiple territories across Africa, translated to Portuguese as well as various specifications and lengths for digital/social and mobile application. There were versions done for launch and post launch. We produced the equivalent of 3 feature films length of video (and all the static work) within the space of 2 and a half months. A monumental scope considering the restrictions of lockdown and remote working. A milestone for both us and our partners in SuperSport.
