Marketing Manager, Social Media and Graphic Design

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In my previous role, I had the privilege of reporting directly to the General Manager and working for Ausdance NSW. My primary responsibilities involved marketing, design, and communication for the organization. I took charge of developing engaging and thought-provoking sector collateral through various marketing channels, including social media, e-news, and the website. I was also responsible for creating support material, both in digital and print formats, for various projects and programs. Furthermore, I focused on enhancing the overall visual presence of the organization.

As the Marketing Manager, I successfully increased our Instagram followers and engagement by 50% during my first year. I continued this trend even during the COVID-19 pandemic, where I was able to increase our followers again by 12%. Moreover, our Facebook engagement gained 25% between 2018-2020, which was a remarkable achievement.

Responsibilities:

- All marketing campaigns; social media, fortnightly newsletters to 5000+ subscribers, contributing to an increase of social media engagement and reach. During my first year as Marketing Manager I increased our Instagram followers and engagement by 50% based on the year before, and during the COVID pandemic I have increased our followers again by 12%. Facebook engagement gained 25% Between 2018-2020.

- Brand management, co-ordination and marketing of the new ‘Ausdance in Conversation With…’ podcast.

- Reciprocal Brand Partnerships – ‘Bloch’ launching in 2018 and increasing to a major sponsor for our end of year networking event ‘A Glance at Dance; Dance Magazine Australia, ‘Pozible’ and our new brand partnership with Melbourne run company ‘Demi Barre’ launching in late September.Annual reporting, Board papers and minutes; reporting Create NSW KPIs; creation of key organisation documents (including the Annual Report, Project Overviews, Forum colleterial and press packs).Projects & Programs; Professional Arts Learning Series – Teachers Stream, the Create Space Residency, in partnership with Sydney Opera House DAIR Dance Artist in Residence Program and Independent dance Practice grant program in partnership with Create NSW.

Instagram can be viewed here

Facebook can be viewed here