This is a practice design I did for an existing fly fishing company "Fatties Fly Co."  On this particular project I was more focused on usability and user flow than the aesthetic design.  This is very much a prototype and I was using it to become more familiar with design programs.

The login screen here is similar to other mobile login screens.  The buttons are easy to see and the design is simple so to add usability.

This is the home page you would see after login.  I wanted to make it as straight forward as possible so users could get right to the product they were looking for.  The buttons will lead you to the specific type of fly you are after.  The menu and cart icons are bright and easily noticeable. They are also common icons so there is no guesswork on the side of the user.

This is an example of the drop down menu.  After selecting the menu button the user will have the ability to choose other parts of the site to visit or to check out the company on social media.  Again using time tested icons and phrasing to make the experience easy for the user.

This is what the user would see after they select one of the fly type buttons on the home screen.  The fly the user is interested in appears large at the top of the screen.  The other buttons contain pictures of other fly patterns as well as their name so the exact fly the user is searching for is easily found.

This is the checkout page.  All the information is laid out plainly and so it is easily understood.  There is an option to continue shopping if the user wishes to as well as an option to proceed to checkout.