Queensland Plaster required a re-brand in order to shift the thriving business into the future. With larger contracts and professional affiliates, the re-brand needed to be trusted and reliable in order to build relationships with government and health organizations. With the introduction of pioneering online estimation technology, the new brand needed to appear technologically advanced and engaging.
The result is an identity and branding system which is forever moving forward, inspired by the fundamentals of plaster construction.
Moving away from the blues and greens commonly associated with the industry, a bold purple colour palette was adopted to engage audiences and stand apart from competitors.
