Client

New Jersey-based dancing school. Offering pole dance, aerial silks, and aerial hoop classes. 

Challenge 

To create professional client-focused branding. Pole dancing has always been associated with certain stereotypes however pole dancing is a great way to work out and can be synonymous with gymnastics. Pole dancing and aerial classes are good for individuals who want to get fit and enhance flexibility.

The main challenge in creating the brand to break the stereotype of pole dancing only as an entertainment industry and demonstrate pole dancing as an art and good full-body exercise meanwhile keep fresh, innovative style attractive to the young generation.