Branding & Identity
Brand promise:
Connect with the right tax professional
What are we selling?
An online tax-prep recommendation platform
Primary objective
A brand identity system that is memorable and can scale to accommodate product line growth and multiple audiences
Primary audience:
Tax Payers
Secondary audience:
Tax Professionals
Single minded idea:
Ability to find the right tax professional.
Tone of voice
Smart, pragmatic, casual
Brand requirements
april.science is always lower-case initial letters
