1 in 10 Australians struggle with dyslexia every day. This campaign was created for Code Read Dyslexia Network to raise awareness about dyslexia, and the pain and frustration associated with it when it goes unnoticed.
The film went on television and online.
The campaign was backed by print and outdoor advertising.
Agency: KWP!
CEO: David O’Loughlin
Executive Creative Director: Corey Swaffer
Copywriter: Joshua Newnes
Art Director: Kent O’Halloran
Production Manager: Ben Spry
Producer: Peter Lugg
Account Manager: Nat Parsons
Strategist: Brittany James
Finished Artist: Andy Breeding
CEO: David O’Loughlin
Executive Creative Director: Corey Swaffer
Copywriter: Joshua Newnes
Art Director: Kent O’Halloran
Production Manager: Ben Spry
Producer: Peter Lugg
Account Manager: Nat Parsons
Strategist: Brittany James
Finished Artist: Andy Breeding
Production Partners
Production House: 2OC – Tom Molnar
Director: Louise Heesom
DOP/Operator: Max Corkendale
Technical Director: Tom Molnar
Sound: David Tomlinson
Producer: Tayla Stabile
Photographer: Richard Lyons
Hair/Makeup: Annie Tomkinson
Marketing Ops / Media: Budget Direct Team
Production House: 2OC – Tom Molnar
Director: Louise Heesom
DOP/Operator: Max Corkendale
Technical Director: Tom Molnar
Sound: David Tomlinson
Producer: Tayla Stabile
Photographer: Richard Lyons
Hair/Makeup: Annie Tomkinson
Marketing Ops / Media: Budget Direct Team
Client: Code Read Dyslexia
Chairperson: Dr Sandra Marshall
Vice Chairperson: Carolyn Merritt
Director: Sandra Tidswell
Director: Jonathan Kerr
Chairperson: Dr Sandra Marshall
Vice Chairperson: Carolyn Merritt
Director: Sandra Tidswell
Director: Jonathan Kerr
