St Elmo Foods released a ready-to-drink canned cocktail this year. This is based on their widely popular Elmo Cola (bourbon+cola). These are series studio and lifestyle images created to support the brand on social media, POS, and billboard advertising.

Since St Elmo also sells and markets other seasonings and condiments, some emphasis is rightly placed on food in general and other items for cross-marketing.

All images shot, styled, and produced by Dave Pluimer

St Elmo Foods VP of Marketing: Bryn Jones