CHARGE - A credit card system

Looking at the issue of virtual vs real money, this service targets new credit card users. The service provides users with continuous, updated interactive visual information on their credit card spending. Thus, consumers who are inexperienced in monitoring their spending will have more control over their ongoing monthly finances.

As a team of 4 members for service design project, we were asked to consider the theme of people and money. We were free to explore this theme and find something interesting and relevant to focus on. We were involved in primary and secondary design research activities, exploring global issues and specific current user experiences, uncovered insights into user behaviours, wants and needs. These were translated into opportunities for service products.

Target users were modelled as personas - generated from primary ethnographic research data. Early concepts were refined and developed, through further research and experience prototyping. Such prototyping was used to test and improve service touchpoint and user interactions.