Meeting Swatch right at the crossroads of art, culture, technology and design, Woodblocks creative team was super excited about being asked to help push the campaign for uber popular watch line Big Bold to a new level. Being equally enthusiastic about storytelling, it was a great experience to develop a story arc that connected several colorways of the watch with differently themed chapters in the story.
Woodblock Team: Thorsten Löffler, Fabian Pross, Markus Eschrich, Csaba Letay, Paul Schicketanz, Dzhuliya Kolontay, Ben Broschinski, Ian Otto
