Project Type
Logo lockup and lettering for ad campaign.
Logo lockup and lettering for ad campaign.
Background
Queen Fine Foods is an Australian company that produces baking aids. The client wanted to create a playful Christmas campaign to get their audience excited for the festivities.
Brief
To design and hand letter a logo lock up that reflected the two types of bakers. We based the concept on apology free baking.
The Result
With the collaboration with BWM Dentsu, Queen fine foods, Watermark and ./pixel, we were able to produce a distinctive, fun and light hearted campaign that celebrated home cooks to have a crack at baking and celebrate the Christmas festivities.
Credit
Lettering: draw&explore
Digital Illustration: Courtney Hopkinson, represented by Watermark
Production Agency: ./pixel
Art Direction: BWM Dentsu
