Gelukkig Ben je in Groningen
This roughly translates as 'Thankfully you're in Groningen' or 'Happy that you're in Groningen'. A campaign we did for Marketing Groningen. It's a difficult time to promote tourism, so this campaign mainly focuses on locals. How well do you know your own region? And do you realize how beautiful it is? Discover new places close to home.
With a Wes Anderson-esque photography and all the colours of the new Groningen identity we've tried to create something that makes you happy, curious and proud to be in Groningen.
photography by: Marieke Kijk in de Vegte
styling & production: Afke Manshanden & Wouter Elzinga
copy: Paula Nordhauzen
video: Ruben Walma
art direction & production: MAKI
