Fanny Rollot's profile

TAG HEUER x FRAGMENT

Fanny Rollot
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abstract fragment glass loop metal motion design red red light tagheuer watch
Last spring, Tag Heuer released the new Heuer 02 Chronograph, the last creative collaboration between designer Hiroshi Fujiwara, founder of Fragment Design and Tag Heuer.
In order to promote the launch of this very limited edition, Fubiz Studio asked me to create a series of videos for the brand's social networks.
Two very short teasers for Instagram's Stories to announce the new watch. And a tryptic video for their social networks feed, where each video illustrates, in an abstract way, a different detail of the watch.
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A THREE PARTS MOTION
FILM #1 - Focus on the watch face and logos
FILM #2 - Focus on the watch red back
FILM #3 - Focus on the watch case and strap
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TEASERS
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STILLFRAMES
abstract fragment glass loop metal motion design red red light tagheuer watch
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RnD & PROCESS
MOODBOARD / REFERENCES
abstract fragment glass loop metal motion design red red light tagheuer watch
STORYBOARDS
abstract fragment glass loop metal motion design red red light tagheuer watch
abstract fragment glass loop metal motion design red red light tagheuer watch
abstract fragment glass loop metal motion design red red light tagheuer watch
abstract fragment glass loop metal motion design red red light tagheuer watch
RnD / BREAKDOWNS
All the visuals are a mix between real footages of the watch and 3D motion parts
abstract fragment glass loop metal motion design red red light tagheuer watch
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Crédits :
Client : Tag Heuer x Fragment
Agence : Fubiz Studio
Conception / Direction artistique / Animation : Fanny Rollot
TAG HEUER x FRAGMENT
Published:
Fanny Rollot's profile

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Fanny Rollot's profile
Nantes, France

TAG HEUER x FRAGMENT

In order to promote the launch of this very limited edition, Fubiz Studio asked me to create a series of videos for Tag Heuer's social networks.

Published:

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Creative Fields