Peter Lundstrom's profile

The Yacht Club

Branding
Logo, graphic profile, photography and website produced for Burea Yacht Club.

The need for a new website was rather evident, so after a few meetings with the board members of BBS we established that a complete overhaul of the logo, graphic profile and photography was necessary. The maritime industry is very traditional in its design language, so the biggest challenge was to keep the classical look, but at the same time breath some contemporary elements in to it.

The project was to span over 8 months, the spring of 2013 was spent producing the new logo, graphic profile and sketches for the new website, as well as setting up their new facebook page. The summer months consisted of building up a substantial photo library of their activities, the harbor and the locations out to sea which BBS takes care of. This resulted in a vast collection of photos of the Bothnian Bay, and thanks to the use of a boat with a V8 engine to get around, a petrol bill like no other.

The winter of 2013/2014 was used for programming the new website as well as producing print material of various kinds.

Graphic design & Photography by Peter Lundström
RC Heli Operator / Cliff Karlsson
The Yacht Club
Published:

The Yacht Club

Logo, graphic profile, photography and website produced for Burea Yacht Club.

Published: