Lunie
Renga collaborated with the Lunie team to build out a brand identity that better represents their team and the future they are trying to build in the world of proof of stake blockchain networks.
The Challenge
Lunie was initially built as a prototype project from a blockchain development company, which meant the app and branding looked like it was from a blockchain development company: dark, heavy, built for hackers.
The founders wanted to differentiate themselves from the competition — Lunie is for everyone who is interested, not just the command-line wizards looking to make a quick buck.
Our Approach
Renga worked closely with the Lunie team to understand and define their brand. Through conversation, exercises, and user research we designed a brand centred around what makes them unique: staking, fun, and accessibility.
Our Role
Brand Strategy, Art Direction, Web Design, Copywriting
Thanks for viewing!
– Renga Team
