Aside from the name and the client's requirement for a coral colour to be used, this was an open brief.
We came up with numerous concepts, trying to get a solution that could actually be decorated onto a cake.
In the end we made a great compromise, as the main type can be piped, but retained a 'slice of cake' logo. As the business is stepping into larger cakes as well, the identity trancends both product ranges.
Concepts & workings included at the end.
Menu & flyers
Stickers created for use on various cake storage boxes.
Mind mapping
Examples of initial sketchwork above & below.
Considering logos with potential to be used as a cake decoration
Getting closer to the final design....
