Singleton Campaign 2019

The Singleton, as symbolised by the Salmon, is about knowing when to swim against the tide and defying convention when necessary. It's also about being welcoming and easy to interact with. 

In this sense, it stands alone

In category, this is about defying age-old whisky traditions that intimidate and repel the Curious Amateur. It is also about the Curious Amateur identifying with like minds and growing a movement of the same.