Project Name: Hyderabad City Branding
Graduation Project Sponsor: Self Initiated Project
To increase the respect ,love ,affection and sense of belonging of the natives towards their City -Hyderabad . Branding that increases sense of pride and glory that they have for Hyderabad city. The aim of this project was to improve the cities perception and mainly to reflect Hyderabad city as a world class tourist destination through incorporating its identity everywhere possible.
The concept - The concept behind the identity for Hyderabad is inspired by its blend in cultures and its love for tradition. This blend is incorporated in the identity through the use of typography in languages. Semiotics being of major interest. Thorough research and observations, this identity has been derived by the literal blend of the scripts widely used in Hyderabad which are Hindi, English, Urdu and Telugu. The identity starts with a Devnagari initial including the shirorekha, continued in Latin script (English) with a hint of signs and symbols used in Telugu and Urdu.
This idea visually represents the homogenous blend of cultures, thoughts, languages, ideas, morals, festivals, lifestyle, nature, personalities through scripts.
