Health Promotion Board:
Giphy Stickers
The Health Promotion Board (HPB) in Singapore is a government organization dedicated to promoting physical activity and improving the health of the population. By raising awareness, providing resources, and creating supportive environments, HPB empowers Singaporeans to adopt active lifestyles, ultimately contributing to their overall well-being and a healthier nation.
To reach a wider audience and enhance Health Promotion Board's digital presence, we created stickers — integrating the campaign into popular messaging apps and social media platforms. These stickers allow them to engage with users in a fun and creative way, increase brand awareness, and generate user-generated content through sticker usage in social media posts and conversations.
Client: Health Promotion Board Singapore
Agency: Publicis Singapore
Post-Production: Prodigious Singapore
Producer: Sykki Gonh
Animation: Elaine Villanueva
Skills: Animation
