Background / 專案背景
ADV_LABEL is a new brand launched by PORTER INTERNATIONAL in 2020. Their products cover clothing, bags and other accessories, combined with various materials to create highly experimental fashion items. We are commissioned by the brand to create a promotion video for their annual campaign.
ADV_LABEL是PORTER INTERNATIONAL於2020年推出的全新品牌，產品涵蓋了服飾、包款及其他配件，結合各式異材質創造出具高度實驗性的時尚單品。我們受其委託執行品牌之年度形象影片。
Design Solution / 設計策略
The brand first proposed “Loading" and “In Progress" as keywords, so we used ADV_Label's "geometric man", a logo transformed from the classic porter with a geometric structure, as key visual, then applied other geometric and kinetic typographic elements to present an “Adventure in Progress", which echoes the brand's experimental and bold personality, and conveys that the brand is innovative and forward-looking.
品牌首先提出了「讀取」、「進行中」作為關鍵字，我們於是將ADV_Label的「幾何人」── 一個擁有幾何結構、從經典PORTER圖標轉化而成的標誌作為主視覺，接著應用幾何元件與動態字體呈現一場「正在進行中的冒險」，藉此呼應品牌實驗且大膽的個性，並傳遞品牌態度是持續創新與往前邁進的。
Credits
Creative Direction: Jay Guan-Jie Peng
Art Direction: Jay Guan-Jie Peng, Stella Tai-Yun Shih
Graphic Design: Jay Guan-Jie Peng, Stella Tai-Yun Shih, Shing-Ying He
Motion Graphic: Shing-Ying He
Music: Andy Chiu (Liaulian Studio 了然工作室)
Client: PORTER INTERNATIONAL
