Completed 08.16.13
Click HERE to view the currently implemented version of our prototype.
O B J E C T I V E :
Create the onboarding process for potential clients of Publet.com.
Publet is an online self-publishing platform for organizations with high-end publishing projects, including marketing firms; internal design departments; and freelance and small design firms
U S E R N E E D S F I N D I N G S :
• How will Publet help them improve their business?
• Responsive design and instant preview prior to publication
• Marketing power via social media
• Fewer manual processes
• Collaborative editing abilities
P E R S O N A S :
S K E T C H E S & F L O W I D E A T I O N :
I sketched out what the flow would look like in four different prototypes I created via Keynote.
One of the challenges when creating the final prototype was to determine which component came first in the onboarding: links for previews for different types of users that Publet targets, or responsive layout showcasing. We drew out the flow on the whiteboard and got feedback from multiple users to gain better understanding on how they should be prioritized.
K E Y F L O W :
The user would create the content, advertise it through social media, then the audience would discover it. Then Publet would be able to provide analytics, which would then on provide better understanding of what the audience would want to the content creator.
K E Y S C R E E N S :
Up front value proposition to potential users and link to live previews for potential clients to display Publet's capabilities. Call to action button would be clearly visible so that the users can test out the product before fully committing.
Publet provides beautiful, responsive design layouts for different devices - and they are 100% previewable, providing less manual processes for the user.
Quick tutorial is provided (and is easily exitable) for familiazing a new user with Publet's interface.
E A R L I E R P R O T O T Y P E :
F I N A L P R O T O T Y P E :
