THE BREIF
How can TradeMutt encourage trades people to reach out when they need it + engage their active online community with the helpline service?
DYB102 DESIGN INTENSIVE Partnering with Trademutt
DYB102 Mutts Cuppa Catch Up designers
THE PROBLEM:
To induce talking about mental health at work by asking a simple question.
OUR SOLUTION
MUTTS CUPPA CATCHUP is a product the is made to match with the other TradeMutt products, this simple keep cup features a QR scan code, a hashtag and a question on the underside of the cup. The QR code links directly to the TIACS.org website to help link TradeMutt and TIACS together. The hashtag featured on the cup is where all tradies can share their posts and connect with one another. And finally the question featured on the bottom of the cup could be something as simple as "How you going?" to promote starting a conversation.
THE IMPACT
