Hugh Gurin's profile

Miradry - "All That Comes Through, Is You."

Miradry is a medical device for the treatment of hyperhidrosis, otherwise known as "sweating like a whore in church."  I directed the videos seen here, featuring the lovely and talented Meredith Terry, who improv'd most everything you see. I also directed the radio spots, featuring Miriam Flynn as The Voice Of Sweat, and Brett Pels, announcer.
Video Production: Upper Diamond
Editor: Steve Tenaglia
Audio Production: Sam Pond,  Chris Konovaliv
Art Direction (Pandora): Mark Lawson
Website Art Direction: Tim Spry, Nicholas Owens
Account Executives: Will Chapman, Alexa Leung
 
We also ran a Pandora campaign, in which we personified sweat itself. This thing had an incredible click-through rate, which may be due to the overall Weird Factor more than my copy/direction, but I'm taking credit anyway.
"Job Interview" - the second in the series.
Miradry - "All That Comes Through, Is You."
Published:

Miradry - "All That Comes Through, Is You."

Miradry is a treatment for hyperhidrosis, otherwise known as "sweating like a whore in church." I directed the videos seen here, featuring the lo Read More

Published: