Ariel Power Pods Launch Campaign.
Strategy
Who better than grannies -the ones who taught your mom how to do laundry- to teach us the new way of doing it?
Forget about the past. Forget everything you know about doing laundry.
This campaign was created to introduce Ariel Power Pods, a ground breaking liquid detergent into the mexican market and in doing so, also teach consumers how to use the product and tackle certain purchase barriers. They ran on digital and some of them made it to open TV in a shorter version. It even had a leg on social media where we described 5 grannies: the campaign characters.
This campaign was created to introduce Ariel Power Pods, a ground breaking liquid detergent into the mexican market and in doing so, also teach consumers how to use the product and tackle certain purchase barriers. They ran on digital and some of them made it to open TV in a shorter version. It even had a leg on social media where we described 5 grannies: the campaign characters.
Agency: Saatchi & Saatchi México, 2013.
Photography: Fernando and Gerardo Montiel Klint.
Webisodes / TV Ads:
Social media.
Being a grannie doesn't mean old. At least not for Las Poderosas, this gang of grannies who have embraced modern life hacks. That's what we wanted to portray in the social media strategy, as well as talking about the benefits of the product.
