QVALON
Identity for fintech startup
Major retailers face human error every day. Many of them need a transparent system to set up and monitor all processes.
Qvalon develops solutions that build processes and set tasks centrally within an extensive retailer network. This helps to keep human errors to a minimum. The main clients of this service are network retailers: supermarkets, gas stations, and banks.
We were looking for a name that would reflect the company's essence: assisting retail in maintaining the standard quality of service. Also, the availability of a domain on .com was mandatory.
"Qvalon" is a name portmanteau combined from "quality" and French "étalon," — the "standard." The name stands out from the competitive cluster. It accurately conveys the essence of the company's proposition: assistance in maintaining the reference quality of service. And it was available on .com!
For the graphics, we were seeking something that would translate the idea of standardization. An example of an unconditional and unchanging state: The Monolith. The monolith displays cultural achievement to perfection, a standard that is polished and finished to the ideal.
The main image of the brand is a scanner, an essential retail element. Qvalon scans the store space, identifying strengths and weaknesses with the shape of a perfect circle surveying the surroundings.
The poster style is based on scientific journals from the 80s and translates rationality, gentleness, and humanity.
Qvalon qualitatively stands out against the background
of heartless B2B tech companies.
Team
Dima Ardeev
Anna Syrian
Arsen Mollakaev
Anna Tsybina
Kirill Ermoshin
Thank You!
Golova Works
