| PROJECT COORDINATOR |
Graphics Coordinator
I was briefed with the task to produce a proof of concept for motion graphic videos, that we could in turn develop as a new product within the studio department and successfully roll out across multiple clients. I collaborated closely with videographers to discuss ideas and possible solutions.
{ Constraints }
We first produced a detailed video, featured below, following traditional techniques. I created the graphics and storyboard and then an animator put these into motion. The problem with this was the amount of resources and time required to produce 146 seconds worth of footage, was not a sustainable solution for the business.
{ Solutions }
My solution was to come up with a resource library of pre-existing segments for the videographers to access and a media pack for the business to reference when briefing in a new project. This would create a clear understanding of the parameters of the project and the tools available. This resulted in saving up to 60% of the videographers time per project, but it also meant the studio was able to reduce costs considerably (from approximately £2k per video to £200).
A motion graphics piece, for a competitive intelligence publication, which takes a look at the fast-moving and complex global energy sector through performance benchmarking. This example took on average 20 hours to be completed.
Under the new model, illustrated above, an animated clip of 3 minutes could be completed in just 4 hours!
