Gohar Salim's profile

McDonald's Canada

"Param Pam Pam Paaaaah....I'm Lovin' It!"



Worked on the Digital Menu Boards for McDonald's Canada for the following categories:

1. English
2. French
3. English & French

These menu boards were displayed all across Canada. As a Digital Production Artist, it was my responsibility to design/animate the menu boards based on the creative brief provided to us by the agency/client keeping in mind the aspects of a Digital Menu Board. 

From a design perspective the principal creative needed to be followed, but adapted towards our dimensions of the menu board. From an animation perspective, it was a blank creative canvas, which was where the design would be incorporated using various elements, e.g. Single Screen (Landscape) or Single Screen (Portrait) going upto 3 screens (Landscape or Portrait) and sometimes even Five sc
McDonald's Canada
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McDonald's Canada

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