this is my thesis project. It is based on the redesign of a brand of a bathhouse located in gaeta. The name is made up of two parts and they are joined together by the doubling of the m. This phenomenon is typical of the central regions of Italy. it is important to bring citizens closer to the brand. I decided to emphasize the logo with a symbol that resembled the waves of the sea.
The whole coordinated image has been created and the various elements have been customized.