The company I developed this project for is an Australian based kitchen importer. The main brand imported is "Lube Cucine".

I designed the stand for the "HIA-HomeShow" in Melbourne 4-7 april 2013, and all the marketing and advertisment material such as leaflets, signs and website.

Here you can see some pictures from the HIA where we won the 2nd prize as best stand of the Exhibition.

As a main characteristic to our stand we decided to insert a special emotional feature linked with smell: the basil.

We created a whole wall, a sort of veritcal garden filled with real basil plants wrapped in a paper bag with our logo. 

The first aim was to create an italian kitchen's smell environment to make the visitor feel as if he was into a real italian home kitchen. The second aim was to emphazise the role our company plays in the care of environment: our kitchen are made with no CO2 emissions and the transport to Australia is compensated by the plantation of 50 new trees in the amazonic forest.

This is the graphic material developed for the HIA Show:

a leaflets to give to visitors and 2 signs hanged out of the stand to inform visitors.