Oxfam - D&AD Project
Oxfam’s mission is to eradicate poverty and suffering with the help of others. They know there are large groups of people across society who share their values and concerns. These people are willing to help but the challenge is in reaching them and encouraging them to act now. Taking action goes beyond just giving money; it means doing something to help.
My work attempts to target people who share the same values as Oxfam and encourage them to join with Oxfam in their pledge to tackle poverty. The addition of the strap-line 1+1 = 3 helps to reinforce the themes of participation and engagement. It means that two people working together can produce more than the sum of their parts.
Oxfam + D&AD Project - World Poverty Poster
Oxfam + D&AD Project - Multi-colour World Issues Infographic.
Oxfam + D&AD Project - 1+1 = 3 Strapline Poster
Oxfam + D&AD Project - Silkscreen Poster Series - World Poverty Poster
Oxfam + D&AD Project - Silkscreen World Poverty Poster Upclose
Oxfam + D&AD Project - Silkscreen World Poverty Poster Upclose
