A FUN INTERNAL COMMUNICATIONS PROJECT
Another client who understands the value of good internal communications and invests resources in making the company a great place to work
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This year for the company's annual Sports Day, they decided to throw more than just a party. Together, we created the concept SAVE MACGYVER and challenged company employees to use their smarts, resourcefulness and skills to save the world's greatest crime solver, MacGyver.
The company threw a day-long action-film workshop where employees were broken into teams and were required to complete a demanding course of mental, physical and survival activities led by survival experts in different fields.
As a final step to victory, the wining team had to free a doll of MacGyver doll from a hidden prison.
Below is a social campaign launched months before the event on the company's internal Facebook WorkPlace platform and intranet. It started with a teaser campaign of banner and posts that built anticipation, engaged employees and kept them excited with fun, compelling content all the way up to the event.
TEASER BANNERS
Launched throughout the weeks leading up to the event giving clues about what employees should expect.
Info teaser banner .Translation: Bring your best boots
Info teaser banner .Translation: Time is running out!
Teaser banner .Translation: Be flexible
After event link to photograllery
Teaser: Tensions are flaring
Reminder to visit intranet to see team rasters
FACEBOOK WORKPLACE POSTS
Launched throughout the weeks leading up to the event giving clues and info about what employees could expect.
KEY VISUAL
Translation - Save MacGyver. This year's Sports Day is about survival. Be Ready!
SECRET LETTER TO TOP MANAGEMENT
Informing them about the big day and preparing them for the next steps, to assemble teams and mobilize troopa
TEASER POSTS
Launched during the weeks leading up the event gave clues & info about clothing and preparation, tasks ánd other important mission communications.
