Ana Camero's profile

Roasted Coffee Expresss


Embark on a Journey
with Roasted Coffee Express


Roasted Coffee Express sought out the creative prowess of QNY Creative to design packaging that would do justice to the richness of its product story. This is coffee that transcends the ordinary, a resource that supports Fairtrade economies in the heart of Peru, all while catering to the discerning taste of the modern American consumer.

The outcome is a meticulously designed package adorned with intricate illustrations and an air of sophistication that transcends geographic boundaries. It invites viewers to embark on a journey, a visual exploration of a different world with every glance. The concept draws inspiration from South American landscapes, native flora, and fauna of Peru. These illustrated details infuse the brand with a personal, artisanal touch that resonates with the premium consumer the brand seeks to captivate.

Tropical hues of jewel-toned jade green, topaz blue, golden cornflower yellow, and deep red beckon viewers, creating a feast for the eyes and an instant standout on the shelf. For the luxurious Specialty Premium line, darker, more seductive shades and metallic foil details elevate Roasted Coffee Express to a realm of opulence that cannot be ignored.
The result is a brand that unfolds a captivating story with a single glance. Roasted Coffee Express isn't just coffee; it's an immersive experience that invites you to journey to a paradise of taste and quality.


Roasted Coffee Expresss
Published:

Roasted Coffee Expresss

PROJECT CREDITS: Agency: QNY Creative Creative Director: Ezio Burani Art Director: Ana Camero Marketing Director: James Ferranti

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