The purpose of this project was to design an ad using the Big-Type style to be effective in drawing attention and traffic to the company's website and make the company's products stand out from the rest. The images are some of the products available, which I modified so they wouldn't be seen before the big-type. The copy was chosen to reflect the company's "exceed the expectations of musicians worldwide" mission statement. The typeface was chosen to stay true to the brand and draw attention. The colors were mostly muted with a continuous warm red-orange to make all of the ads seem cohesive together.
