THE NUTCRACKER “SWEET” HOLIDAY PROMOTION
This holiday promotion piece is a fun play off of the Nutcracker Suite by Tchaikovsky. I used an Epson R1800
Inkjet printer to print the design on Strathmore 100lb. Bristol paper. Printing on an inkjet printer helped reduce
my costs, allowed me to personalize the Seasons Greetings message inside the promotional piece, and avoided toner flaking off when the box was scored. The box opens along the jaw line of the Nutcracker and reveals an assortment of candy and nuts.
Inkjet printer to print the design on Strathmore 100lb. Bristol paper. Printing on an inkjet printer helped reduce
my costs, allowed me to personalize the Seasons Greetings message inside the promotional piece, and avoided toner flaking off when the box was scored. The box opens along the jaw line of the Nutcracker and reveals an assortment of candy and nuts.
AWARDS & PUBLICATIONS
Award of Excellence–Promotional Packaging, American Package Design Awards, New York, NY. Published in “American Package Design Awards: Packaging, Point of Sale and Visual Merchandising.” GD USA. March 2011: 117. Print., and “GDUSA APDA Winners Gallery.” GD USA. Neenah Paper, n.d. Web. 13 Jun 2012. <http://gdusa.com/contests/apda/11/types/se.php?x=app183>.
Best of Category–Self-Promotion, American Graphic Design & Advertising 27 Competition, Blind Jury Review, Ashland, KY. Published in Stephens, Suzanna. “American Graphic Design and Advertising 27.” Issuu. American Graphic Design and Advertising, 07 May 2012. Web. 13 Jun 2012. <http://issuu.com/suzmws/docs/agda27_fini2>.
Award of Excellence–Promotion Category, Sabä Dö Graphix Spring 2011 Graphic Design Awards Competition, Juried Review, Albuquerque, NM. Published in “Spring 2011 Graphic Design Awards.” Sabä Dö Graphix Magazine. Spring 2011: 70. Print.
Award of Merit–Promotional Items Category, American Institute of Graphic Arts, Greater Richmond Award for Design Excellence (GRADE) 6, Blind Jury Review, Richmond, VA.
CREDITS
Ben Hannam | www.bhannam.com
Creative Director / Designer
