A rather existential metaphor for people intersecting on the "road of life" giving either of them a sense of feeling COUTEOUS (the person on the Midnight run) and the person on the street a sense of SELF WORTH.
Same metaphor, different adjectives...
...and the third and final piece from the 3-Piece campaign
Midnight Run
Published:

Midnight Run

This is a 3-Piece Ad Campaign for the Midnight Run Organization for Art Direction Class

Published:

Creative Fields