Absolut Vodka: 5+1 packaging
Absolut needed a hype yet engaging package for CNY to boost holiday consumption. The goal was not just to promote the brand’s daring spirit and attitude, but to educate Chinese consumers on Vodka consumption. The campaign entitled “5 you + 1 Absolut” suggests the usage of 5 portions of soft drink with 1 portion of Absolut. The pitcher as gift packaging clearly demonstrate this concept and indicate how to consume the product.
