With Americans leaving an average of 9.2 vacation days on the table, Southwest Airlines needed a campaign that could re-energize our love of vacations.
Thus, we created the rally cry "Carpe Vacay!"
PRODUCTION
Together with production company Supply & Demand, we captured beautiful footage to highlight the kind of vacations we all daydream about, bringing to life the campaign’s mantra: “Carpe Vacay.”
Here are some behind-the-scenes photos from our three shooting locations.
MONTE RIO, CA
NAPA, CA
GREENVILLE, SC
#CarpeVacay People
