Keeping the public informed and excited in anticipation of the redevelopment of London’s iconic Victoria and Alfred Museum of Art and Design was one of the primary objectives for the developers of this mammoth project. The concept is for the construction hoarding (seen above) to be covered with examples of contemporary/modern art (for which the museum is known for). The artworks bright and intricate nature provides an energetic and exciting mood during London’s dull weather, whilst also giving the public visual hints as to what the future development of the once complete structure might look like, with the help of architectural concept renders.
