The Personal Computer Shopping Experience
HP PSG
HP PSG
We pitched this revamped site design to the HP PSG group. The idea was to update the site experience to reflect "The Computer is Personal Campaign", and fully integrate things like lifestyle preferences, consumer and third party reviews, videos and a user forum into the consideration/purchase flow.
I was the ACD on this project, please see below for a list of credits.
I was the ACD on this project, please see below for a list of credits.
Homepage for the Home & Home Office section showcases products along with third party reviews.
Another view of the homepage.
Product category page features models, comparisons and maps products to lifestyle.
Product page
Reviews section offers a deeper dive into user and third party reviews with a video gallery.
Buyers can choose the Jay-Z computer...
...or create their own, down to the packaging design.
Credits: Tamara Crawford (ACD for Packaging), Eben Hall (Developer), Paulo Melchiori (CD)
Credits: Tamara Crawford (ACD for Packaging), Eben Hall (Developer), Paulo Melchiori (CD)
