Mabati Rolling Mills Ltd (MRM) is the leading manufacturer of colour coated metal roofing sheets. The theme identified for the calendar was “Caring for our community” – depicting their Corporate Social Responsibility (CSR) through environment protection efforts, education, shelter, sports involvement and various other CSR efforts.
The solution was to highlight each of their CSR activities with the use of their products - roofing sheets - that have varied and distinct profiles.