A large part of the Great Lakes Brewing Co. core values are to be leaders in the communities they are part of through
hands-on involvement. The company wide philanthropy/volunteer program, previously known as “Month of Service”
needed it’s own logo for awareness and brand recognition beyond it’s small scale efforts. This evolution lead to the creation
of “Brewing Good” and I was tasked with creating it’s branding. The logo took inspiration from, water and earth while
merging with the hop cone frequently used in GLBC branding.
hands-on involvement. The company wide philanthropy/volunteer program, previously known as “Month of Service”
needed it’s own logo for awareness and brand recognition beyond it’s small scale efforts. This evolution lead to the creation
of “Brewing Good” and I was tasked with creating it’s branding. The logo took inspiration from, water and earth while
merging with the hop cone frequently used in GLBC branding.
