How do you leverage your social media presence to strengthen your image as the premier insurance brand for families with children?
By harnessing social media features to enrich road trip experiences for families, recognizing that excited children can sometimes pose a driving hazard, as studies have shown.
We created six interactive audio stories, allowing children to choose between short or long formats and between city or country atmospheres. So they could listen them on the road, making the trip calm and safe for everyone.
We created six interactive audio stories, allowing children to choose between short or long formats and between city or country atmospheres. So they could listen them on the road, making the trip calm and safe for everyone.
My role: concept, copywriting, creative direction
