Every year Afrisam has a national retail promotion targeted at end consumers who buy their flagship product, All Purpose Cement. After being briefed to write the TVC script for this campaign, I was tasked with writing the promotion's radio ads. Following the overarching theme of conspiracies about where Lucky the builder gets his luck from, I wrote a fun telephonic conversation to support the narrative.

The English script was translated into 6 other languages for South African radio. Fun fact, I read the second voice in the adverts for all languages except Afrikaans. 

Creative Director, Nic Kostouros

Creative Group Head, Lauren Mostert; Stephanie Hunter

Copywriter, Precious Nkadimeng

Sound design, Sean Williams (Sterling Sound)

Afrisam's Get Lucky Win A Bakkie (English) radio ad

AfriSam's Get Lucky Win A Bakkie (Sepedi) radio ad